This policy lists every cookie https://ideal-postcodes.co.uk and its subdomains can set, who sets it and why. It also names each company that receives data through those cookies.
You choose which cookies we use from the banner shown on your first visit. Change your choice at any time from the Cookie settings link at the foot of every page.
Categories
| Category | Needs your permission | What it covers |
|---|---|---|
| Necessary | No | Running the site, keeping it secure, remembering your cookie choice, chat |
| Analytics | Yes | Understanding how the site is used, including session recordings |
| Marketing | Yes | Measuring our adverts and recording which campaign brought you here |
Without your permission we only count visits, without cookies or any other storage on your device. PostHog does this by combining your IP address, browser and a random value that changes daily into a one-way code. The code cannot be reversed, and the daily value is deleted once that day is counted.
If your browser sends a Global Privacy Control signal, "Accept all" leaves Marketing off. You can still switch Marketing on yourself under Manage cookies.
Cookies
Necessary
| Cookie | Set by | Purpose | Duration |
|---|---|---|---|
| cc_cookie | Ideal Postcodes | Stores your cookie choices | 182 days |
| _account_session | Ideal Postcodes | Keeps you signed in to your account | Session |
| __cf_bm | Cloudflare | Distinguishes people from bots to protect the site | 30 minutes |
| cf_clearance | Cloudflare | Records that a security challenge was passed | 1 year |
| messagesUtk | HubSpot | Set only when you open live chat. Keeps your conversation across pages | 6 months |
Analytics
| Cookie | Set by | Purpose | Duration |
|---|---|---|---|
| ph_*_posthog | PostHog | Distinguishes visitors and records how the site is used | 1 year |
| _ga | Google Analytics | Distinguishes visitors for usage reports | 2 years |
| _ga_* | Google Analytics | Keeps session state for usage reports | 2 years |
| _clck | Microsoft Clarity | Links page views by the same visitor for session recordings | 1 year |
| _clsk | Microsoft Clarity | Groups page views into a single session recording | 1 day |
Marketing
| Cookie | Set by | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google Ads | Measures conversions from our adverts | 90 days |
| __hstc | HubSpot | Tracks visits for marketing | 6 months |
| hubspotutk | HubSpot | Identifies you to our marketing system when you submit a form | 6 months |
| __hssc | HubSpot | Counts pages viewed in a session for marketing | 30 minutes |
| __hssrc | HubSpot | Detects a new browser session for marketing | Session |
| idpc_attr | Ideal Postcodes | Records which campaign or site brought you here | 90 days |
A * stands for a part of the name that varies, such as a project ID.
Advertising companies may also set cookies on their own domains when their tags run. Those cookies are governed by the company's own policy, linked below.
Companies that receive data
| Company | Category | Service | Privacy policy |
|---|---|---|---|
| Cloudflare Inc | Necessary | Security and content delivery | cloudflare.com/privacypolicy |
| HubSpot Inc | Necessary | Live chat, only when you open it | legal.hubspot.com/privacy-policy |
| PostHog Inc | Analytics | Product analytics and session replay | posthog.com/privacy |
| Google LLC | Analytics | Google Analytics | policies.google.com/privacy |
| Microsoft Corporation | Analytics | Microsoft Clarity session recordings | privacy.microsoft.com |
| Google LLC | Marketing | Google Ads conversion measurement | policies.google.com/privacy |
| Microsoft Corporation | Marketing | Microsoft Advertising conversion tags | privacy.microsoft.com |
| LinkedIn Ireland Unlimited Co | Marketing | LinkedIn Insight Tag | linkedin.com/legal/privacy-policy |
| X Corp | Marketing | X conversion tag | x.com/privacy |
| HubSpot Inc | Marketing | Marketing analytics and form tracking | legal.hubspot.com/privacy-policy |
Our wider list of data processors is in Data Processors.
Contact
Questions about cookies: support@ideal-postcodes.co.uk.